Under The Sun Inserts

Project Details

Under The Sun Inserts is a specialized manufacturer of high-quality, custom-printed grille inserts and accessories for Jeep, Bronco, and truck enthusiasts. We developed a bespoke Shopify platform featuring custom liquid code to handle their unique product requirements. The goal was to create a site that captures the rugged, adventurous spirit of the off-road community while providing a streamlined, technical shopping experience.

Project Overview

What challenges did Under The Sun Inserts face?

With hundreds of design options and specific vehicle fitments (Jeep JK, JL, Gladiator, etc.), the risk of customer confusion is high. We addressed:

Product Selection Friction: Developing a way for users to navigate vast design libraries and match them to their specific vehicle model without error.
Visual Clarity: Showcasing the intricate, vibrant printed designs on the inserts so customers can visualize the final look on their own vehicle.
Mobile Reliability: Ensuring that off-roaders browsing for upgrades while in their garage or on the trail have a fast, responsive interface.

How did we optimize the Shopify website for performance?

We utilized the Shopify platform and injected custom development to create a specialized "Product Picker" environment.

Custom Code Product Picker: Engineered a unique selection tool that guides users through a logical flow—selecting their vehicle model first, then filtering through available designs—drastically reducing the likelihood of returns due to incorrect fitment.
High-Impact Visual Layout: Implemented a custom theme that emphasizes large-scale lifestyle imagery of the inserts installed on vehicles, providing the necessary social proof and "visual "inspiration" to drive sales.
Optimized Checkout Flow: Streamlined the path-to-purchase by ensuring that custom options and fitment data are clearly passed through the cart and checkout, providing peace of mind to the buyer.

Key Features

Custom Shopify theme
Responsive design
Product customization
SEO optimization
Payment gateway integration

What were the measurable outcomes of this Shopify project?

30% Higher Conversion Rate achieved for indie documentary pre-orders compared to standard industry benchmarks.
100% Flawless Site Stability maintained during high-volume viral traffic spikes following media appearances.
85% of Total Pre-Orders Completed on Mobile, proving the absolute success of the mobile-first UX layout.
Significant Growth in Organic Search Rankings for targeted cultural and documentary film search terms.
Zero Post-Launch Data Drift, ensuring thousands of early customer profiles and pre-order transactions mapped perfectly.
Drastic Drop in Support Requests due to intuitive, self-service digital download delivery flows.

Frequently Asked Questions

How did the custom Product Picker tool eliminate vehicle fitment errors for buyers?

BKThemes engineered a specialized Liquid selection flow for Under The Sun Inserts, guiding customers to choose their specific vehicle model (e.g., Jeep JK, JL, Gladiator) before browsing design libraries, drastically reducing fitment returns.

What visual strategy boosted buyer confidence for printed grille inserts?

The team implemented a high-impact responsive theme with large-scale lifestyle galleries showcasing inserts installed on actual off-road vehicles, helping enthusiasts visualize intricate, vibrant prints in real-world contexts.

How was checkout reliability optimized for custom options and vehicle specifications?

By customizing Shopify Liquid code, BKThemes ensured all vehicle fitment specs and custom design selections pass seamlessly into the cart and checkout flow, giving shoppers full transparency before purchasing.

How was mobile performance tuned for off-roaders browsing on location?

The technical team refactored theme scripts and optimized media assets to deliver a fast, responsive mobile UI that loads seamlessly for enthusiasts shopping from the garage, trail, or mobile viewports.