About Face Designs

What challenges did About Face Designs face?

Deep Dive: The Wholesale Challenge

While many Shopify stores focus on B2C (Business to Consumer), About Face Designs required a robust B2B (Business to Business) infrastructure. The primary challenge was creating a seamless transition for wholesale partners to place bulk orders without compromising the retail brand experience.

1. Tiered Pricing: Implementing logic to show different price points based on customer tags.
2. Bulk Ordering Logic: Developing a 'Quick Order' form to allow wholesalers to add dozens of SKUs to their cart from a single page.
3. Tax Exemptions: Automating the collection and verification of resale certificates at checkout.

How did we optimize the Shopify website for performance?

We didn't just install a theme; we engineered a custom Shopify environment.

1. Custom Liquid Templates: Tailored for high-speed performance and unique product layouts.
2. Wholesale Portal: A private, password-protected area specifically for approved vendors.
3. API Integrations: Streamlining inventory sync between the Shopify storefront and the client’s internal ERP system.

Key Features

• Custom Shopify theme optimization
• Responsive design for all devices
• Performance optimization
• SEO-friendly structure
• Custom functionality development
• Conversion rate optimization
• Complete slug optimization with 301 redirects

What were the measurable outcomes of this Shopify project?

• Site Speed Achieved 70% faster load times post-migration by implementing performance optimization techniques.
• Conversion Rate Realized a 28% increase in mobile checkouts, driven by an optimized mobile UX and a Sticky Buy experience designed specifically for on-the-go vacation shoppers.
• SEO Page Index Rate increased on Google. This increased the amount of products that did not need paid ads to drive traffic.

Frequently Asked Questions