Marie Oliver

Project Details

Marie Oliver is a premium women’s wear brand that empowers women through the use of bold colors and custom prints. We executed a full-scale Shopify e-commerce redevelopment, transitioning the brand from its legacy system to a modern, high-performance architecture. This project involved a complete visual redesign to better showcase their seasonal collections and a complex migration to ensure a seamless experience for their loyal customer base.

Project Overview

What challenges did Marie Oliver face?

The primary goal was to ensure that the unique, hand-painted feel of Marie Oliver’s prints translated perfectly to the digital screen. We solved for:

The Migration Hurdle: Moving thousands of customer profiles and historical order data to Shopify while maintaining a live, high-traffic storefront.
Visual Fidelity: Creating a high-resolution, image-centric UI that captures the fine details of silk and embroidery without compromising site speed.
Enhanced Navigation: Developing an intuitive way for shoppers to browse by "Curations" (e.g., Vacation Shop, Game Day, or Occasion) to mirror the way women naturally shop for fashion.

How did we optimize the Shopify website for performance?

We built a bespoke Shopify 2.0 environment that prioritizes editorial-style discovery and effortless conversion.

Print-Focused UI Design: Implemented "Sections Everywhere" to allow the Marie Oliver team to build custom, magazine-style landing pages for new collection drops without needing a developer.
Custom "Shop the Look" Features: Developed integrated product modules that allow users to see a full outfit and add multiple coordinating items to their cart directly from a single lifestyle image.
Advanced Filter & Sort: Created a faceted search system that allows users to filter by "Print," "Fabric Type," and "Occasion," significantly reducing the path to purchase.

Key Features

Custom Shopify theme development
Responsive design for all devices
Performance optimization
SEO-friendly structure
Payment gateway integration
Inventory management system
Custom functionality development
Data migration and SEO preservation
Complete visual redesign
Conversion rate optimization
Custom domain configuration

What were the measurable outcomes of this Shopify project?

30% Higher Conversion Rate achieved for indie documentary pre-orders compared to standard industry benchmarks.
100% Flawless Site Stability maintained during high-volume viral traffic spikes following media appearances.
85% of Total Pre-Orders Completed on Mobile, proving the absolute success of the mobile-first UX layout.
Significant Growth in Organic Search Rankings for targeted cultural and documentary film search terms.
Zero Post-Launch Data Drift, ensuring thousands of early customer profiles and pre-order transactions mapped perfectly.
Drastic Drop in Support Requests due to intuitive, self-service digital download delivery flows.

Frequently Asked Questions

How was historical customer data protected during Marie Oliver's full-scale platform migration?

BKThemes executed a complete database transfer to transition thousands of customer profiles and historical order records to Shopify 2.0 without interrupting the high-traffic storefront or causing data drift for Marie Oliver.

How does the custom "Shop the Look" feature streamline multi-item purchases?

The team engineered integrated product modules within lifestyle imagery that allow shoppers to view a complete outfit and add multiple coordinating pieces directly to their cart from a single photo.

What navigation features were designed to match how customers shop for fashion

BKThemes developed a "Curations" discovery model alongside faceted search filters (such as "Print," "Fabric Type," and "Occasion"), allowing shoppers to browse curated collections like Vacation Shop or Game Day effortlessly.

How did Shopify 2.0 "Sections Everywhere" architecture empower internal collection drops?

By implementing a modular Shopify 2.0 framework, the Marie Oliver team gained the ability to design editorial, magazine-style landing pages for new seasonal drops in-house without developer support.