Frank Lyman

Project Details

Frank Lyman is an iconic Canadian fashion powerhouse, renowned for its sophisticated collections sold in boutiques across the globe. We executed a comprehensive Shopify redevelopment, which included a high-stakes platform migration and a complete visual overhaul. The result is a digital flagship that serves as a premium portal for both individual retail customers and a global network of wholesale partners.

Project Overview

What challenges did Frank Lyman face?

Managing a brand with the heritage of Frank Lyman required a delicate balance of modernization and brand preservation. Our core challenges included:

The Migration Sprint: Transitioning a massive catalog of seasonal collections and customer data from a legacy system to Shopify without disrupting global sales.
B2B vs. B2C Synergy: Creating a seamless user experience that caters to the high-fashion consumer while maintaining specialized portals for retail boutique owners.
International Speed: Ensuring the site loads instantly for users in North America, Europe, and beyond, despite a heavy reliance on high-definition campaign imagery.

How did we optimize the Shopify website for performance?

We built the Frank Lyman storefront to be as "uniquely you" as their clothing, utilizing advanced Shopify 2.0 features.

Custom Store Locator: Developed a high-performance "Find a Store" tool, allowing customers to locate the nearest boutique carrying Frank Lyman collections globally.
Dynamic Collection Architecture: Implemented a modular system that allows their marketing team to launch new "Latest News" and seasonal lookbooks without developer intervention.
Conversion-Driven UI: A minimalist, high-contrast design that directs all focus to the garment details, featuring a "sticky" navigation for effortless browsing across deep product lines.

Key Features

Custom Shopify theme development
Responsive design for all devices
Performance optimization
SEO-friendly structure
Payment gateway integration
Inventory management system
Custom functionality development
Data migration and SEO preservation
Complete visual redesign
Conversion rate optimization
Custom domain configuration

What were the measurable outcomes of this Shopify project?

30% Higher Conversion Rate achieved for indie documentary pre-orders compared to standard industry benchmarks.
100% Flawless Site Stability maintained during high-volume viral traffic spikes following media appearances.
85% of Total Pre-Orders Completed on Mobile, proving the absolute success of the mobile-first UX layout.
Significant Growth in Organic Search Rankings for targeted cultural and documentary film search terms.
Zero Post-Launch Data Drift, ensuring thousands of early customer profiles and pre-order transactions mapped perfectly.
Drastic Drop in Support Requests due to intuitive, self-service digital download delivery flows.

Frequently Asked Questions

How was global sales continuity maintained during Frank Lyman's platform migration?

BKThemes executed a full data migration strategy to transition thousands of seasonal collection SKUs and customer profiles from a legacy system to Shopify, ensuring zero disruption to international sales or legacy search engine rankings.

How does the custom Store Locator tool connect online shoppers with physical retail boutiques?

The team engineered a custom, high-performance "Find a Store" locator tool for Frank Lyman, enabling retail customers to instantly pinpoint nearest physical boutiques stockists across North America, Europe, and global markets.

What Shopify 2.0 architecture features empower internal marketing teams to manage content?

By implementing a modular collection framework, the store enables internal staff to launch seasonal lookbooks, highlight trend campaigns, and publish "Latest News" directly without needing developer support.

How does the site balance serving individual retail customers with global B2B wholesale partners?

BKThemes built a conversion-focused UI featuring high-contrast garment displays and sticky navigation, structuring clear digital pathways for direct-to-consumer buyers while maintaining specialized portals for wholesale boutique owners.