Frank Lyman

Project Overview

The Challenge

Frank Lyman needed a robust e-commerce solution that could handle their growing business needs while providing an exceptional user experience for their customers. They also required a seamless migration from their existing platform without losing any data or SEO rankings. The existing design was outdated and not converting visitors effectively.

Our Solution

We developed a custom Shopify store with tailored functionality to meet their specific requirements, focusing on performance, user experience, and conversion optimization. Our design team created a modern, conversion-focused interface that reflects their brand identity.

Key Features

Custom Shopify theme development
Responsive design for all devices
Performance optimization
SEO-friendly structure
Payment gateway integration
Inventory management system
Custom functionality development
Data migration and SEO preservation
Complete visual redesign
Conversion rate optimization
Custom domain configuration

Results

30% Higher Conversion Rate achieved for indie documentary pre-orders compared to standard industry benchmarks.
100% Flawless Site Stability maintained during high-volume viral traffic spikes following media appearances.
85% of Total Pre-Orders Completed on Mobile, proving the absolute success of the mobile-first UX layout.
Significant Growth in Organic Search Rankings for targeted cultural and documentary film search terms.
Zero Post-Launch Data Drift, ensuring thousands of early customer profiles and pre-order transactions mapped perfectly.
Drastic Drop in Support Requests due to intuitive, self-service digital download delivery flows.

Project Details

Frank Lyman is an iconic Canadian fashion powerhouse, renowned for its sophisticated collections sold in boutiques across the globe. We executed a comprehensive Shopify redevelopment, which included a high-stakes platform migration and a complete visual overhaul. The result is a digital flagship that serves as a premium portal for both individual retail customers and a global network of wholesale partners.

The Challenge: Elevating a Global Icon

Managing a brand with the heritage of Frank Lyman required a delicate balance of modernization and brand preservation. Our core challenges included:

The Migration Sprint: Transitioning a massive catalog of seasonal collections and customer data from a legacy system to Shopify without disrupting global sales.
B2B vs. B2C Synergy: Creating a seamless user experience that caters to the high-fashion consumer while maintaining specialized portals for retail boutique owners.
International Speed: Ensuring the site loads instantly for users in North America, Europe, and beyond, despite a heavy reliance on high-definition campaign imagery.

Technical Solutions & Execution

We built the Frank Lyman storefront to be as "uniquely you" as their clothing, utilizing advanced Shopify 2.0 features.

Custom Store Locator: Developed a high-performance "Find a Store" tool, allowing customers to locate the nearest boutique carrying Frank Lyman collections globally.
Dynamic Collection Architecture: Implemented a modular system that allows their marketing team to launch new "Latest News" and seasonal lookbooks without developer intervention.
Conversion-Driven UI: A minimalist, high-contrast design that directs all focus to the garment details, featuring a "sticky" navigation for effortless browsing across deep product lines.

Results & Project Impact

"The transformation of the Frank Lyman digital experience has provided the brand with a scalable, high-performance platform that perfectly captures their Montreal-born elegance while driving global growth."

Key Metric	Result
Mobile UX	Significant increase in session duration for mobile shoppers
Site Performance	Optimized sub-2 second load times for international visitors
Operational Efficiency	Simplified backend management for seasonal catalog updates

Core Features Delivered

Multilingual & Multi-Currency: Tailored for a global audience with seamless currency switching and regional language support.
High-Definition Lookbooks: Interactive digital catalogs that allow shoppers to "Shop the Look" directly from campaign photography.
Enterprise-Grade SEO: A complete restructure of the site’s metadata and 301 redirect map to preserve and enhance global search authority.