Frank Lyman

Frank Lyman is an iconic Canadian fashion powerhouse, renowned for its sophisticated collections sold in boutiques across the globe. We executed a comprehensive Shopify redevelopment, which included a high-stakes platform migration and a complete visual overhaul. The result is a digital flagship that serves as a premium portal for both individual retail customers and a global network of wholesale partners.

The Challenge: Elevating a Global Icon

Managing a brand with the heritage of Frank Lyman required a delicate balance of modernization and brand preservation. Our core challenges included:

1. The Migration Sprint: Transitioning a massive catalog of seasonal collections and customer data from a legacy system to Shopify without disrupting global sales.
2. B2B vs. B2C Synergy: Creating a seamless user experience that caters to the high-fashion consumer while maintaining specialized portals for retail boutique owners.
3. International Speed: Ensuring the site loads instantly for users in North America, Europe, and beyond, despite a heavy reliance on high-definition campaign imagery.

Technical Solutions & Execution

We built the Frank Lyman storefront to be as "uniquely you" as their clothing, utilizing advanced Shopify 2.0 features.

1. Custom Store Locator: Developed a high-performance "Find a Store" tool, allowing customers to locate the nearest boutique carrying Frank Lyman collections globally.
2. Dynamic Collection Architecture: Implemented a modular system that allows their marketing team to launch new "Latest News" and seasonal lookbooks without developer intervention.
3. Conversion-Driven UI: A minimalist, high-contrast design that directs all focus to the garment details, featuring a "sticky" navigation for effortless browsing across deep product lines.

Results & Project Impact

"The transformation of the Frank Lyman digital experience has provided the brand with a scalable, high-performance platform that perfectly captures their Montreal-born elegance while driving global growth."

Key Metric	Result
Mobile UX	Significant increase in session duration for mobile shoppers
Site Performance	Optimized sub-2 second load times for international visitors
Operational Efficiency	Simplified backend management for seasonal catalog updates

Core Features Delivered

1. Multilingual & Multi-Currency: Tailored for a global audience with seamless currency switching and regional language support.
2. High-Definition Lookbooks: Interactive digital catalogs that allow shoppers to "Shop the Look" directly from campaign photography.
3. Enterprise-Grade SEO: A complete restructure of the site’s metadata and 301 redirect map to preserve and enhance global search authority.