WordPress

Why WordPress Is Still Dominant

By jm1CotMAha
February 12, 2025
7 min read
Why WordPress Is Still Dominant

For nearly two decades, WordPress is stillΒ  dominant and the most popular content management system (CMS) on the internet. Powering over 40% of all websites, it continues to be the go-to choice for bloggers, businesses, and developers alike. But with the rise of new website builders like Wix, Squarespace, and Webflow, many have questioned: Is WordPress still dominant?

The short answer? Yes.

In this deep dive, we’ll explore why WordPress remains the undisputed leader, breaking down its flexibility, SEO advantages, scalability, and more. If you're considering building a website, this guide will show you exactly why WordPress is still the best choice in 2025 and beyond.

A Quick Overview: What Is WordPress?

Before we get into why WordPress is still dominant, let's clarify what it is.

WordPress is an open-source CMS that allows users to build and manage websites with ease. It comes in two forms:

  • WordPress.org (Self-hosted): Offers full control, customization, and flexibility.

  • WordPress.com (Hosted solution): More limited but beginner-friendly.

For this article, we’re focusing on WordPress.org, as it’s the powerhouse behind the vast majority of WordPress websites.

1. WordPress Powers a Massive Share of the Internet

One of the strongest indicators of WordPress’s dominance is its market share.

  • WordPress powers over 40% of all websites.

  • It holds a 63.5% market share among all CMS platforms.

  • Over 500+ new WordPress sites are built daily.

This isn’t just a short-term trendβ€”WordPress has consistently grown year after year, proving its staying power.

But why do so many businesses, developers, and bloggers stick with WordPress? Let’s dive deeper.

2. Unmatched Flexibility and Customization

Why It Matters

When you build a website, you want full control over design, functionality, and performance. WordPress excels in all three areas.

Customization at Its Best

Unlike website builders that limit your design choices, WordPress allows you to:
βœ” Choose from thousands of themes (both free and premium).
βœ” Customize layouts using drag-and-drop builders like Elementor or Divi.
βœ” Modify everything through custom code (HTML, CSS, JavaScript, PHP).

Limitless Functionality with Plugins

WordPress has over 60,000 plugins, letting you add features like:
βœ” SEO optimization (Yoast SEO, Rank Math)
βœ” E-commerce (WooCommerce)
βœ” Membership systems
βœ” Contact forms (WPForms, Contact Form 7)
βœ” Security enhancements (Wordfence, Sucuri)

This level of flexibility makes WordPress suitable for any type of websiteβ€”whether it's a blog, business site, portfolio, or online store.

3. SEO Superiority: WordPress Ranks Better

Why It Matters

If you want traffic, you need good SEO (Search Engine Optimization). WordPress is built with SEO in mind.

SEO-Friendly Features of WordPress

βœ” Clean Code: WordPress follows best coding practices, making it easy for search engines to crawl.
βœ” Fast Page Speeds: Lightweight themes and optimization tools improve website speed (a ranking factor).
βœ” Mobile Responsiveness: Most WordPress themes are fully responsive, helping with mobile SEO.
βœ” SEO Plugins: Tools like Yoast SEO and Rank Math allow you to optimize every page for search engines.

Compared to website builders like Wix or Squarespace, WordPress offers more advanced SEO options, leading to better rankings and higher organic traffic.

4. WordPress Is More Scalable Than Any Other CMS

Why It Matters

As your business grows, your website needs to handle higher traffic, more content, and advanced functionality.

How WordPress Scales

βœ” Scales from Small Blogs to Large Enterprises (e.g., The New York Times, BBC America).
βœ” Can Handle Millions of Visitors Per Month with the right hosting.
βœ” Integrates with CDN Services (Cloudflare, StackPath) to boost global performance.
βœ” Advanced Caching Solutions (WP Rocket, W3 Total Cache) improve speed.

Whether you’re a solo blogger or running a high-traffic eCommerce store, WordPress provides scalability without limits.

5. Massive Community and Support

Why It Matters

When you run into an issue, you need fast support and troubleshooting solutions.

Why WordPress Wins

βœ” Millions of developers worldwide contribute to WordPress.
βœ” Huge support forums, Facebook groups, and online communities.
βœ” Thousands of tutorials, videos, and blogs make troubleshooting easy.
βœ” Regular updates and security patches ensure long-term reliability.

Unlike closed systems like Wix or Webflow, WordPress benefits from continuous community innovation.

6. WordPress Is Cost-Effective

Why It Matters

Building a website can be expensive, but WordPress offers the best cost-to-value ratio.

Cost Breakdown

FeatureWordPressWixSquarespace
**Software Cost**FreePaidPaid
**Hosting**$3–$30/monthIncludedIncluded
**Themes**Free/PaidLimitedLimited
**Plugins**Free/PaidLimitedLimited
**Total Cost (Annually)**$50–$300$180–$480$144–$500

With WordPress, you only pay for what you need, making it more affordable and scalable compared to subscription-based platforms.

7. WordPress Is Ideal for E-Commerce

Why It Matters

E-commerce is booming, and businesses need a flexible, scalable online store solution.

WooCommerce: The #1 E-Commerce Plugin

βœ” Powers over 28% of all online stores.
βœ” Fully customizable with no transaction fees (unlike Shopify or Wix).
βœ” Supports multiple payment gateways (PayPal, Stripe, etc.).
βœ” Scales from small stores to massive enterprises.

Why WordPress Wins for E-Commerce

βœ” No limits on products, categories, or sales.
βœ” SEO (unlike Shopify or Wix, which have limitations).
βœ” No restrictions on third-party integrations.

For anyone serious about e-commerce, WordPress + WooCommerce is the best choice.

8. WordPress Is More Secure Than You Think

Why It Matters

Security is crucial in today’s digital world, and many mistakenly believe WordPress is insecure.

Security Features That Keep WordPress Safe

βœ” Regular Updates: WordPress is actively maintained with frequent security patches.
βœ” Security Plugins: Wordfence, Sucuri, and iThemes Security offer extra protection.
βœ” Two-Factor Authentication: Adds an extra layer of security for login protection.
βœ” Backup Solutions: UpdraftPlus and VaultPress keep your data safe.

With proper maintenance and security best practices, WordPress can be just as secure as any other platform.

Final Verdict: Why WordPress Is Still King

Summary of WordPress Advantages

βœ” Most widely used CMS (40% of the web).
βœ” Unmatched customization and flexibility.
βœ” Superior SEO performance.
βœ” Scalable for any website size.
βœ” Huge community and support network.
βœ” Cost-effective and budget-friendly.
βœ” Best choice for e-commerce (WooCommerce).
βœ” Regular security updates and protection.

Who Should Use WordPress?

βœ… Bloggers & Content Creators – Advanced blogging tools and SEO features.
βœ… Small & Large Businesses – Scalable, customizable, and cost-effective.
βœ… E-commerce Stores – WooCommerce provides full control and flexibility.
βœ… Developers & Agencies – Open-source structure allows complete customization.

Who Might Prefer Wix or Squarespace?

❌ Beginners Who Want Simplicity – Wix or Squarespace are easier but less flexible.
❌ People Who Need a Quick, Drag-and-Drop Solution – WordPress requires setup.

Final Thoughts

Despite the rise of website builders, WordPress remains dominant because of its unmatched flexibility, scalability, and SEO power. While platforms like Wix and Shopify offer simplicity, they lack the customization and control that WordPress provides.

If you’re serious about building a powerful, future-proof website, WordPress is still the best choice.

πŸš€ Thinking about launching your own website? Give WordPress a try and experience why it continues to dominate the web!

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About the Author

Brian Keary

Brian Keary

Founder & Lead Developer

Brian is the founder of BKThemes with over 20 years of experience in web development. He specializes in WordPress, Shopify, and SEO optimization. A proud alumnus of the University of Wisconsin-Green Bay, Brian has been creating exceptional digital solutions since 2003.

Expertise

WordPress DevelopmentShopify DevelopmentSEO OptimizationE-commerceWeb Performance

Writing since 2003

Tags

#Best CMS 2025#CMS Comparison#SEO#web development#Website Builders#Why WordPress#WooCommerce#Wordpress#WordPress Benefits.#WordPress Blog#WordPress Features#WordPress vs Wix

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Why WordPress Is Still Dominant