What is Guest Posting
Guest posting is an established strategy for earning backlinks and referral traffic. Sounds simple to do right? after all, your just searching for blogs on Google, sending out emails, and getting placements on these sites.
But not all guest posts are equal.
What you really want are big links from authoritative publications with traffic and high editorial standards. And this type of post is much harder to attract.
For Successful Guest Posting You’ll Need:
- A proven strategy.
- Knowledge of what makes a great website.
- To write high-quality articles that pass rigorous editorial standards.
Doing this on your own takes time and expertise.
Or you could hire a guest post service like BKThemes. This gives you access to a system with a proven track record of placing guest posts on high domain authority websites like these:
First Up: Why Guest Posting?
Guest posts are a good form of link building for several reasons. You can use them to build exposure and authority in your niche. They can also drive significant traffic.
But our favorite thing about guest posts is that you get complete control over the links you build.
You can choose:
- Exactly which publications you reach out to.
- The topics you write about.
- The URL you point your link to.
- The link anchor text.
These factors make guest posting links especially valuable. And valuable links can result in website domain authority increases, more traffic, and better rankings for competitive keywords.
The only issue is that it’s no secret that guest posting is a great way to get links. Which means everyone’s doing it—often badly.
The Problem with Guest Posting
Using guest posts to build links is not a new strategy. It’s been around since Larry Page and Sergey Brin founded Google and made links central to the PageRank algorithm.
But guest posting has changed over the years.
Because everyone knows that guest posts are an excellent way to get links, the market has become saturated.
Website owners are inundated with requests for guest posts. You probably know what we are talking about if you have a site of your own.
Now, many sites either don’t accept guest posts or they only publish them for a fee.
And as getting guest posts becomes more difficult, many SEOs have turned to mass, poorly targeted outreach to attract links. Like the one in the image below.
I probably get 5-6 of these guest posting requests every month. It’s rather irritating. Even just a few years ago, many web admins were open to guest blog requests. To get someone to agree to allow these anymore has gotten slimmer and slimmer. Some don’t want CBD, some don’t want anything that relates to what they are selling as they feel it takes away from their products.
Beware of Bad Guest Posting Services
The above factors have led to the rise of cheap guest posting services that make big promises but fail to deliver. This type of guest post service places badly written articles on a network of sites they either own or partner with.
These sites are often only used for link building. While they may have a high domain authority due to being built on expired domains, they have negligible traffic.
In the best-case scenario, a link from one of these sites will have minimal impact on your site. In the worst case, it will actively harm it. It’s much better to go with a service you trust to place your articles on genuine websites, even if the upfront cost is higher.
Speaking of Benefits: Guest Blogging Has a Big SEO Impact
Like any other form of link building, guest blogging can make a material impact on your SEO strategy.
Here’s what some of the biggest names in SEO have to say on the subject:
“If many sites link to the same webpage or website, search engines can infer that content is worth linking to, and therefore also worth surfacing on a SERP. So, earning these backlinks can have a positive effect on a site’s ranking position or search visibility.”
“As a general rule, pages with more backlinks tend to rank higher in search results. This has been studied at scale by many SEO companies and the correlation between the number of websites linking to a page and its ranking position in Google has always turned out positive.”
“Ignore those who say you can achieve success without backlinks.”
At BKThemes, we use guest posts in link building strategies that drive big results. .