Pitfalls of Link Building
Link building is an effective strategy for increasing your website’s search engine rankings and driving more visitors. However, if done incorrectly, the results could be detrimental to the success of your venture.
Google penalties could potentially harm your site’s rankings and reputation if not avoided. That is why it’s essential to avoid these pitfalls of link building.
1. Submitting Your Site to Too Many Low-Quality Directories
Directories used to be an effective way of gaining links, but this practice has become less successful due to Google’s capacity for detecting and penalizing low-quality links. Instead, focus on building a diverse link profile using various techniques in order to boost search rankings.
Diversifying your links is an effective way to increase traffic. Be sure to select quality web directories with high DA, CF and TF scores for optimal results.
There are several ways to recognize a directory that may be low-quality, such as its name and URL. Many times these sites exist solely for link building purposes and can be identified by their high PageRank (PR) and words like “add your URL,” “suggest a site,” or “submit a link.”
If you have any doubts about a directory’s quality, reach out directly to its webmaster. Most will be more than happy to add your link if it is relevant and helpful.
Another way to guarantee quality in a directory is performing manual checks of other sites listed there. This can be done by looking at Alexa ranking and other metrics provided by the site.
Finally, be sure to monitor the success of your link building strategy. This will enable you to assess whether it is working and provide you with an opportunity for refinement if needed.
While directory submissions may no longer be as valuable as they once were, there are still a number of high-quality niche-specific directories that can still help boost your rankings and drive more traffic to your website. Just be mindful not to submit too many low-quality directories as this will do more harm than good for your SEO campaign. This is one of the pitfalls of link building.
2. Buying Links
Many people consider buying links a risky practice, as it could result in penalties from Google that cost you both money and time. Furthermore, buying links could damage your website’s authority and brand image.
The good news is that there are several methods to build trustworthy, high-quality links without needing to spend money. The first strategy involves creating valuable content that promotes your brand.
Another way to acquire quality links is through outreach and networking activities. This could involve reaching out to industry webmasters, bloggers, and other relevant sources in order to promote your content and products.
By doing this correctly, you’ll develop long-lasting connections that could benefit your business in the future. Doing this correctly also increases the probability of obtaining high-quality links which could boost your website’s search engine rankings.
Though there are risks involved, some SEOs still find it a worthwhile tradeoff. However, make sure that you adhere to Google’s Webmaster Guidelines and only purchase links from trusted companies. I have found that most off-shore companies do not meet this qualification so be careful of who you choose.
The primary disadvantage to buying links is that it can be an expensive and time-consuming endeavor. Furthermore, purchasing links puts you at risk of being flagged by Google for manual action which could negatively affect your search ranking.
The other potential risk is that you could end up spending more time and money trying to avoid penalties, potentially wasting your efforts. Furthermore, if your link-building strategy is ineffective, then you could miss out on valuable revenue-generating opportunities. This is the number one of the pitfalls of link building. I recommend just not doing it unless you are buying guest post links.
3. Isolating Your Link-Building Team
Isolating your link-building team can be a bad idea. You don’t want them to entrust the job of building links to other members of your marketing department who may not be knowledgeable about all important elements involved.
To avoid this scenario, ensure that everyone involved with link-building campaigns has all necessary tools and resources. For instance, ensure they comprehend the significance of content creation, how to cultivate long-term relationships with publishers, and which metrics will best measure success.
It’s essential for them to know the most efficient tactics for building links at minimal expense. For instance, instead of submitting your site manually to hundreds of low-quality directories, consider hiring an SEO company to do this work on your behalf.
To determine your competitors’ link building strategies, utilize tools like Moz’s Link Explorer. This will enable you to determine what works for your site and which techniques don’t.
You can use a CRM to better track and automate certain aspects of your link-building strategy. For instance, sending them the most pertinent email related to link building based on their preferences and interests may be beneficial.
Finally, you should consider hiring a research team to uncover the most pertinent link-building data and metrics for your company. This will enable you to maximize your link building efforts while improving search engine rankings at the same time. They could suggest high-quality link-building tools as well as provide a more thorough analysis of your existing site.
4. Trying to Gain Links Quickly
Link building is an essential strategy to boost your website’s search engine rankings and attract more traffic. However, it should be noted that this is a gradual process–you likely won’t see results right away.
Be mindful that trying to gain links quickly can be a costly mistake. Doing so could put your website in jeopardy of receiving a Google penalty or even getting banned from search results altogether.
Another risky link-building strategy is purchasing links in bulk from companies that promise to help you rank faster. Unfortunately, these links violate Google’s guidelines and more than likely will get your website suspended or banned altogether.
Instead, you should seek out relationships with other marketers in your niche. Not only can these help you expand your business, but they’ll provide a sounding board to generate new ideas.
Link building can be accomplished in many ways, but the most successful methods involve reciprocal linking. In other words, send links to other marketers in your niche who will then reciprocate by adding your link to their own website.
One of the most crucial elements of internal link-building is targeting relevant links that take users to your website’s content pages. This can be accomplished through content marketing, SEO copywriting, or other techniques.
Finally, you can also reach out to influential figures in your industry to request links from blog posts or other content they’ve created. This may include affiliate links for additional exposure.
Link building is an effective way to establish authority and credibility within your industry. Furthermore, getting these links will drive referral traffic to your website, thus increasing both domain authority and PageRank overall. By doing so you can avoid the pitfalls of link building.
5. Using Spammy Link-Building Techniques
Link building is an essential element of an effective SEO strategy, but it should never be done incorrectly. While some low-quality, spammy link-building tactics may be successful, they should never form part of a comprehensive SEO campaign.
Negligent link-building tactics can have devastating consequences, including severe Google penalties that drastically reduce your site’s organic traffic. In some cases, these techniques may even de-index your website from search engines!
One of the most prevalent spammy link-building techniques is comment spam. This outdated method can easily be automated with software and often appears in blog comment sections.
Another spammy link-building strategy is article marketing. While it used to be popular, Google now views this type of content as spam content and will penalize sites using this technique.
The concept behind this method is to craft articles about your company or products and then post them on other websites. While some still advocate this strategy, most internet marketers do not suggest it. Google considers it one of the pitfalls of link building.
To avoid these pitfalls of link building, be sure to create fresh and original content. Additionally, try getting links from different pages on your website instead of just the homepage.
Though these tactics are not guaranteed to work, they can help boost your rankings and attract more visitors to your site. However, it’s essential that you monitor website traffic and conversion rate so that you can determine the effectiveness of link-building efforts.