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What is on-page SEO and why do I need it?

on page SEO

On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.

Top 11 Google Ranking Factors for 2020

There are more than 200 signals crawlers use to determine what a page is about, but here’s a basic breakdown of the top 11 Google ranking factors in 2020:

  1. Secured sites (HTTPS vs. HTTP)
  2. Websites that are mobile-friendly
  3. Schema markup
  4. Webpage content quality
  5. Webpage content length
  6. Page speed
  7. Social signals
  8. Quality backlinks
  9. Optimized images
  10. Domain age
  11. User experience (UX)

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